The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchors link.
Almost always, linking candidates will use the company name as anchors. This does not provide any type of description of the target company’s products or services. Sure, it may be great for branding purposes, but it isn’t usually needed. In most cases, companies already rank very high (if not first) for searches that incorporate their brand.
How to create Anchor links?
Highlight text that should link to header anchr
Then from toolbar select Insert link option
Add your term using #
Click ok when you finished
Here is an example using fictional company “Acme Plumbing Supplies”:
Most people will link simply using the terms “Acme”. This is alright, but it does not describe the company’s products or services, nor provide any context. By adding the word “plumbing” or term “plumbing supplies” (i.e. “Acme Plumbing” or “Acme Plumbing Supplies”), you may be able to drive additional traffic that may not have otherwise attained the corporate site.
What is an anchor text in reading?
An anchor text is any book that is read and referred to often throughout a school year because it can be used as a model to teach a variety of reading skills and strategies.
What is meant by Seo anchor in web page?
An anchor on web page allows or help the visitor to navigate easily on the page for easily scrolling and skim read.
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